When children, creativity and crayons mix
Wieden + Kennedy London is an ad agency that commands respect, not just for its creative work, but also for its work in the local community supporting artists, charities and local schools. One such initiative is Forever Curious, a project that aims to inspire and develop curiosity and creativity in young people. I attended one of the workshops to capture some of the creativity with my camera.
1) “The ambition for the project was to create a mutual and inspirational exchange between W+K staff and children. A meaningful partnership that had impact on both parties and challenged their understanding of creativity”. Wieden + Kennedy